This workshop is a collaboration between mHUB, West Side Forward, and Rosemint Media. It will equip business owners with knowledge and topline takeaways to jumpstart or scale their e-commerce business. By the end of the day, attendees will have a clear understanding of e-commerce fundamentals, how to build and optimize an online store, effective digital marketing strategies, and best practices for managing sales and customer service.

Note: attendees must commit to the full bootcamp in order to participate. 

Sessions & Descriptions:

9 AM - 9:45 AM

(Optional) Breakfast, Networking, and Individual Questions: Light refreshments, networking, and 1-1 opportunity for specific questions.

10 AM - 10:30AM

E-commerce Fundamentals and Market Trends: Introduction to e-commerce, market trends, and types of e-commerce models.

• Lecture
• Hands-on: Resources for researching market trends and how to analyze findings

- 8 Minute Break - 

10:30 AM - 11:22 AM

Evaluating E-commerce Software Options: Overview of popular e-commerce platforms (Shopify, WooCommerce, etc.), feature comparison, and choosing the right one for your business.

• Lecture
• Discussion: personal assessment of which platform would be best for them and why

- 8 Minute Break - 

11:30 AM - 12:22 PM

Building Your Online Store: Best Practices: Setting up the store, product listings, designing engaging, responsive web content, and payment gateways.

Including: Leveraging AI, Impactful Design, Increasing Conversions. Must Haves: Privacy Policy, Terms & Conditions, Return Policy

• Lecture
• Hands-On: Create a product description

12:22 - 1:00 PM 

Lunch - to be provided 

1:00 PM - 1:30 PM

E-commerce Payment Options and Security Issues: Breakdown of payment options, choosing the right options for your site, and addressing security and privacy issues.

• Lecture

1:30 PM - 2:30 PM

Digital Marketing, SEO, and Growing Customer Loyalty: Effective digital marketing strategies, SEO techniques, and strategies for growing customer loyalty.

Including: Leveraging AI, Utilizing Apps, How to Plan Your Strategy

-OPTIONAL  BONUS SESSIONS-

2:30 - 3:15 PM

E-commerce Rules and Regulations: Identifying and complying with the rules and regulations governing e-commerce businesses.

• Lecture
• Hands-on: Sources for information and how to use them

3:15 - 4:15 PM

Tracking E-commerce Metrics and Protecting Intellectual Property: Best tools for tracking key e-commerce metrics and strategies for protecting your intellectual property.