Product and Strategy 103 - The HOW

Past Event


Product and Strategy 103 - The HOW

This session is all about bringing your product to life, focusing on the people you’re building for and the standards that define success.

date
Wednesday August 28, 2024
time
1:30 PM - 3:30 PM (Central Standard Time)
venue
mHUB 1623 W Fulton St
location
mHUB 1623 W Fulton St 1623 W Fulton St, Chicago, IL 60612, US Get Directions
tags
Classes Curriculum Discovery Workshop

This event has ended.


mHUB Product & Strategy Workshop: THE HOW

Cap off your journey through the mHUB Product & Strategy Workshop Series with our final installment: “THE HOW: Building for the Customer.” This session is all about bringing your product to life, focusing on the people you’re building for and the standards that define success.

Workshop Overview:

  • Personas Defined: Dive into the details of your ideal customer profiles. We’ll help you flesh out personas with age, gender, income, and empathy details to ensure your solution is perfectly tailored.
  • Acceptance Criteria: Learn to set clear, actionable standards for your product development. We’ll introduce the concept of Acceptance Criteria (AC) and how it translates business assumptions into functional requirements.
  • Product Requirements Documentation (PRD): Transition from AC to the specifics of your product. Whether it’s design, materials, or technology, we’ll guide you through drafting a PRD that aligns with your business strategy.

Pre-Workshop Preparation (required worksheet to be sent upon registration):

  • Refine Your Problem Statement: Update your summary of the problem you are solving in 2-3 sentences.
  • Develop Your Personas: Create detailed profiles for at least two personas for whom you are solving a problem.
  • Assumptions and Hypotheses: Review and bring your latest business and product assumptions, ready to transform them into testable hypotheses.
  • Draft Acceptance Criteria: List everything that must be true about your first build, focusing on functionality rather than technical execution.

Example Case Study:

  • We’ll examine a startup creating a new device for fitness enthusiasts, analyzing their personas, acceptance criteria, and how they’ve documented their product requirements.

Recommended Resources (links to be sent upon registration):

  • “Who is the Why” deck for empathy reminders
  • MHUB documents on Personas and PRD

Join us for this hands-on workshop and master ‘THE HOW’ behind creating products that resonate with your customers and meet the highest standards of excellence.

Product and Strategy 103 - The HOW
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