Build a practical B2C marketing plan in 90 minutes using proven frameworks like Lean Canvas and the Bullseye Framework from Traction.
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Most early-stage startups struggle with marketing because they lack a systematic approach to channel selection and customer acquisition. This fast-paced, interactive workshop is designed specifically for health tech and climate tech startups seeking to build marketing plans that actually generate traction and convert customers.
In just 90 minutes, you'll move from marketing confusion to marketing clarity using proven frameworks that successful startups have used to scale. Led by Ty Beckmann, who brings 20 years of go-to-market experience from Apple plus expertise helping startups accelerate pipeline and close deals, this workshop delivers immediate, actionable results.
This is not theoretical marketing—it's practical, implementation-focused work that addresses the real challenges early-stage hardtech companies face when trying to reach and convert B2C customers. You'll leave with concrete tools, templates, and a clear action path for attracting and converting your initial customers.
Who Should Attend:
- Founders struggling to prioritize marketing channels effectively
- Early-stage companies seeking systematic customer acquisition approaches
- Entrepreneurs who want practical marketing tools, not theoretical concepts
- Startups ready to move from planning to implementation
- Teams seeking collaborative planning and peer feedback
This workshop is perfect for founders who are tired of marketing advice that doesn't translate into real results and want to build a systematic approach to customer acquisition.
About the Instructor
Ty Beckmann is the Founder and CEO of QuotaCatalyst, a go-to-market and sales strategy consultancy that helps startup and early growth companies build smarter sales systems, accelerate pipeline, and reliably close deals. With an MBA and ongoing Master's in Data Analytics, Ty combines strategic insight with data-driven execution to deliver measurable results.
Prior to founding QuotaCatalyst, Ty spent 20 years at Apple in leadership roles across Retail, Education, Enterprise, and SMB segments, where he spearheaded numerous go-to-market efforts. His experience includes leading over 200 customer-focused sessions, blending storytelling, strategy, analytics, and real-world business value creation.
Ty's approach emphasizes systematic, repeatable processes over ad-hoc marketing tactics. His extensive experience with both enterprise and small business markets gives him unique insights into what works across different customer segments and business models. He specializes in helping companies move from founder-led sales to scalable, systematic customer acquisition processes.
