Build a lean, effective marketing plan that achieves essential goals without breaking your startup budget or overwhelming your team.
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Every startup needs a marketing plan, but for early-stage companies, launching a successful campaign can be overwhelming and cost-intensive. This workshop introduces the Minimum Viable Marketing Plan (MVMP) framework—a strategic approach that allows you to achieve essential marketing goals with the least amount of resources and complexity.
Led by Shannon McGhee, this session breaks down the overwhelming world of marketing into manageable, high-impact activities that early-stage hardware startups can actually execute. You'll learn how to identify your most critical marketing objectives, focus on channels that deliver the highest ROI, and avoid the common trap of trying to be everywhere at once.
The workshop covers practical strategies for building brand awareness without a massive budget, including guerrilla marketing tactics, leveraging early customers as advocates, and creating content that punches above its weight. You'll discover how to test marketing channels quickly and cheaply, measure what's actually working, and double down on successful approaches while cutting what doesn't deliver.
