Deeply understanding your market and your customer’s needs are vital to getting your product off the ground and securing your company’s competitive edge. Pat Donohue will explain how Snap-on Tools leverages a repeatable, customer-centric market research process that combines 'voice of the customer' research and quantitative industry information to drive epic product development results.
This event has ended.
Deeply understanding your market and your customer’s needs are vital to getting your product off the ground and securing your company’s competitive edge. Pat Donohue will explain how Snap-on Tools leverages a repeatable, customer-centric market research process that combines 'voice of the customer' research and quantitative industry information to drive epic product development results. Pat will share some epic product-launch failures by some massive companies, some fun stories he learned conducting research at automotive shops around the world, and tangible examples of how this process can work for you.
Attendees will be asked to complete a brief questionnaire about the products that they are developing. During the class, attendees will brainstorm on market research tactics for a select few.
