Customer Discovery

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Upcoming Events

  • Classes Tue Mar 21 at 6:00 PM Mastering your Market Pt. 2: Value Proposition Canvas In this interactive workshop, Thierry Van Landegem, Executive Director of mHUB’s Accelerator will teach you how to use the Value Proposition Canvas, a classic design thinking tool that illuminates the elements of a winning value proposition. Attendees will use the canvas to explore: 1. Customer group's pains, gains, and jobs-to-be-done. 2. The way those link to a company's products/services, 'pain relievers,' and gain creators.
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