CORE Delivery Stage Content Library

mHUB Core Curriculum: Delivery Stage

De-liv-er-y: The act or manner of sending to an intended destination.

Business Track

Technical Track

Organizational Governance: Starting Your Board of Directors

As your company grows you will need a board of directors, governors, and advisors. This class will help you create your first board while keeping in mind your business goals. Learn the details and aspects of governance that apply as an organization grows and becomes more complex.

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Product Safety and Certification
Safety is the most important step in the product development process. Delivering products that don’t meet safety standards can kill your business. Learn how to build a product that meets all safety certifications.

Resources: Avnet Innovation Pt. 1, Pt.2, Pt. 3

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Creating Your Momentum: B2B Sales

In this class, you'll discuss how to gain momentum and audience traction in your business before, during, and after product launch. You'll discuss B2B channels for product launch, understanding who your target customer is, and key conversion metrics.

Resources: B2C Sales

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Project Management for Product Development

The first in the "mHUB Hardware Product Development Fundamentals" Curriculum, this class covers an overview of General Project Management by explaining two different frameworks that have been successfully deployed across many industries: Traditional “Phase-Gate” and the more versatile “Agile”. Taught by Jim Shaw, you will walk away from this class with a much better understanding of how to manage your team and tasks, and a framework to launch your product to market on time and on budget.

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Constructing the Pitch: How to Build Your Pitch Deck

Storytelling is at the core of every business. As entrepreneurs, it is critical to share your idea in a way that inspires and engages others in your organization, builds trust, and uncovers the most powerful and compelling elements of your mission statement. Whether it is a 60 second pitch or a five-minute competition, this is your chance to learn how to create an effective pitch.

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Q&A: Supply Chain

Looking to find manufacturers and suppliers for parts of your physical product but don't know where to look or how to start? Tune in to this hour-long Q&A session with Prismier's co-founder Mike Tummillo, to discuss how product design informs and impacts a startup's proposed solution. You will walk away knowing where to start in your sourcing and supply journey.

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Growing Your Team

Talent is the new business currency. The best ideas only come to fruition with a great team. It’s important that your team is aligned a common vision and has the skills to be able to navigate the challenges that lay before you. In this class, you will learn how to build an effective team and culture that accelerates your business towards its objectives while also pushing you to be stronger.

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Pitfalls of IOT

There are several benefits with IoTs, but we don't really stop and think how these products/services are developed and what some of their hardships are.

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Focus Group Testing

Learn the Ins and Outs of Focus Groups: Join Emergo by UL's Human Factors R&D team for an enlightening workshop on the why and how of conducting focus groups. Learn how to obtain valuable insights from target customers no matter what your stage of product design and development.

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Business Track Continued

Raising Your Brand Awareness

When you’re looking to grow your business and increase your brand awareness, PR and content marketing are two of the strongest tools to reach your target audiences. This class will teach you the most effective way to package an announcement to reach your target customers and engage new audiences. Additionally, the class will offer DIY practices for content marketing and PR, and which publications/journalists to contact and how to engage them.

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Cold Calling 101

The sales process is crucial to start-up's growth, whether your company is big or small. Cold Calling can have an immediate impact on your bottom line, but most people don't where to begin. Led by Maureen Wozniak of the BBB, this class will cover the basics of cold calling including: how to get to the decision maker, how to close more business, and what to consider when giving pricing.

Resources: Constructing the Pitch

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Crowdfunding Hardtech with Indiegogo

Fundraising is often one of the most pressing and pivotal concerns among startups looking to fund their product development and other parts of the business life cycle. This webinar led by Ilan Cohen of Indiegogo will discuss when crowdfunding is the correct strategy for either GTM or prelaunch. It will also cover PR, digital marketing, product positioning, and how Indiegogo, which specializes in crowdfunding for physical products, can help.

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Packaging Design

Catch your customer’s eye with a product that jumps off the shelf and into their heart. Packaging is essential to ensure that your product is safely transported. Learn how to design a package that embodies your brand through our class on packaging design. Led by Jorge Mascort of Chamberlain, you'll learn how to cradle your product in both a functional and aesthetic package.

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IP: Trademarks and Copyrights

Patents and trademarks are the most important tools to protect your business. In this workshop you'll learn the basics of intellectual property including the differences between patents, trademarks, and copyrights, along with some best practices for protecting your intellectual property rights.

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Selling Virtually: Putting the Buyer First

This webinar, lead by LinkedIn's Eric Bloomberg, addresses the change in the selling landscape and how to combat and work with those changes to continue to build a strong pipeline of potential buyers and customers.

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Grant Writing

Grant writing can be difficult to tackle with little prior experience, so expert consultant Michelle Sherbun is teaching this new workshop to give key insight on what makes a grant application successful. This highly interactive workshop will help you to develop your grant narrative and help you extend this narrative into your case for support so that your story can lead to funding and ensure the success of your business.

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Creating Your Amazon Roadmap

In this interactive workshop, we'll be exploring the core foundational steps needed to build your Amazon roadmap from validation and launch strategy to optimization and getting to page one of search results. Whether you've already launched your product Amazon or are considering launching on Amazon, join us for a collaborative session of learning and building with Daniela Bolzmann of Mindfull Goods, a boutique Amazon consultancy that works with mission-based brands.

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Social Media & Digital Strategies

This workshop will offer frameworks and insights on how to connect your business or organization to your critical audiences through social media and other digital channels. Led by Demetrio Cardona-Maguigad, Strategic Design Director of LimeRed, this class will work on developing an informed, flexible and agile social media strategy for your business.

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Social Media & Branding: Advertising Law

In this webinar lead by attorney Erin Conway, startups will learn the pros, cons, and risks, of having a social media presence and how to manage those risks. In addition, learn some new considerations for when engaging with third parties- influencers, marketing and advertising agencies, design firms, manufacturers, suppliers, etc. and how to safely host contests and promotions using your socials!

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E-Commerce and the Law

Having an online presence can increase profits and exposure for your products. As you start or continue to build out an e-commerce platform for your business, it is important to the potential legal risks from the outset so that you can prevent them. This legal seminar will discuss the common legal issues that most businesses face and how to better navigate the online shopping space.

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Unconventional Networking

As evident through current events, uncertain changes can be scary. What should the leader of a company or team DO? Consultant and specialist Kirsten Ramos leaders a webinar on the implications of change for your business and how to be an effective leader against the uncertainty. Learn about the choices you have and the tactics to manage that change.

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