Mastering your Market Pt. 2: Value Proposition Canvas

In this interactive workshop, Thierry Van Landegem, Executive Director of mHUB’s Accelerator will teach you how to use the Value Proposition Canvas, a classic design thinking tool that illuminates the elements of a winning value proposition. Attendees will use the canvas to explore: 1. Customer group's pains, gains, and jobs-to-be-done. 2. The way those link to a company's products/services, 'pain relievers,' and gain creators.

date

Tuesday March 21, 2023

time

6:00 PM - 7:00 PM (Central Standard Time)

venue

Hybrid

location

Hybrid Get Directions

tags

Classes Curriculum Customer Discovery Discovery

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The value proposition workshop follows the customer development workshop. Based on validated hypothesis and assumptions through customer discovery, Thierry Van Landegem, Executive Director of mHUB’s Accelerator, will provide a framework to define the job to be done. From there we will build the value proposition of your product / service / business. We will run a few exercises to strengthen your value proposition.

 Pre-work:

Please come prepare with your customer validated product hypothesis and assumptions resulting from the "Mastering your Market Pt. 1: Customer Development" workshop.

 

You will leave the workshop with:

• A new or updated Value Proposition.
• An understanding of ecosystem and context map.
• A description of your product/service and the value it creates.

*Attendance in person is preferred, but possible on-line. *