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Mastering your Market Pt. 2: Value Proposition Canvas

In this interactive workshop, Thierry Van Landegem, Executive Director of mHUB’s Accelerator will teach you how to use the Value Proposition Canvas, a classic design thinking tool that illuminates the elements of a winning value proposition. Attendees will use the canvas to explore: 1. Customer group's pains, gains, and jobs-to-be-done. 2. The way those link to a company's products/services, 'pain relievers,' and gain creators.

Tuesday March 21, 2023
6:00 PM - 7:00 PM (Central Standard Time)
Hybrid Get Directions
Classes Curriculum Customer Discovery Discovery

Mastering your Market Pt. 2: Value Proposition Canvas

The value proposition workshop follows the customer development workshop. Based on validated hypothesis and assumptions through customer discovery, Thierry Van Landegem, Executive Director of mHUB’s Accelerator, will provide a framework to define the job to be done. From there we will build the value proposition of your product / service / business. We will run a few exercises to strengthen your value proposition.


Please come prepare with your customer validated product hypothesis and assumptions resulting from the "Mastering your Market Pt. 1: Customer Development" workshop.


You will leave the workshop with:

  • A new or updated Value Proposition.
  • An understanding of ecosystem and context map.
  • A description of your product/service and the value it creates.

*Attendance in person is preferred, but possible on-line. *

Mastering your Market Pt. 2: Value Proposition Canvas

Hosted By Jerries Azar

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  • Member In-Person
    Registration Required
    This ticket is available for mHUB members only. If you are not a paying member you need to select “Public In-person” ticket. We will verify membership for this ticket prior to the event and if you are not a member you will not be able to join the session.
    Register By 3/22/2023
  • Public In-Person
    $20.00 per ticket
    This ticket is available for members of the public who would like to attend an mHUB class in-person. There is a charge of $20 to attend as a non-member of mHUB.
    Register By 3/22/2023
  • Virtual Attendance
    Registration Required
    This virtual ticket will get you access to the zoom link to attend the class at the time it is scheduled.
    Register By 3/22/2023
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